Private messaging looks like just another feature on a community site that should be packed with useful features. It should also be the least interesting.
But private messaging is still a vital part of the community.
Read morePrivate messaging looks like just another feature on a community site that should be packed with useful features. It should also be the least interesting.
But private messaging is still a vital part of the community.
Read moreOnce your private social network is up and running, you should be looking to pull back, focus on marketing and leave much of the community management to the members.
That includes content creation.
Read moreWhen you launched your community, you would have been super-busy. You would have been corralling your first members, welcoming new members, looking to raise the community’s profile, answering questions and creating content to spark discussions…
Read moreIn the last message, I discussed monetization. An online private social network always has the potential to make money but a cash flow isn’t the only benefit that an online community can bring. Those benefits aren’t always as easy to measure (or spend) as money but they are valuable.
Read moreBuilding a private social network is fun. It’s exciting, it’s rewarding but when you’re building it as part of a business, it should also be profitable. Not only is it possible to make money with a community, it’s also possible to do it in a number of different ways.
Read moreRead moreIn five years, most of Facebook will be video.
Your stats will tell you a great deal about the health of your private social network but it won’t tell you everything you need to know. Occasionally, you’ll need to dig a little deeper and talk to your members directly.
You need to send them a survey.
Read moreA chicken and a pig are walking through a farm together. The chicken turns to the pig and says, “Hey, we should open a restaurant together.”
Read moreOne of the most successful niche communities is for graphic designers. One of the reasons for its success is its strange appearance.
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