Brand and Logo Guidelines
Please follow these guidelines to deliver on-brand designs and keep the integrity of our brand.
Logo Version 4.0.0
Our mission
It’s rather simple, really: we will always strive to empower people. We wish to provide you with the right tools so you can build and participate in the social networking experience, just the way you always envisioned it.
Download all PeepSo brand assets
When in doubt about your use of any PeepSo brand elements, please contact us at support@PeepSo.com for clarification.
Logos
The full PeepSo logo is our official one and is used in all of our and our partners’ consumer-facing marketing materials. Download links include logos in .PNG, .SVG, and .EPS formats.
‘e’ Logo rotation
The letter ‘e’ rotates 15° CCW.
Logo best practices
The consistent application of the PeepSo logo is essential for building and maintaining brand recognition.
Don’t change the shape or the layout.
Don’t make color modifications.
Don’t distort, skew, or rotate the
logo.
Recreate the brandmark with another typeface.
Don’t use color logo versions with low-contrast backgrounds.
Don’t decrease the legibility of the logo.
Optimal clear space around the logo.
High-contrast background colors.
High-contrast background colors.
Colors
Our primary palette is at the core of our brand identity and should be used for any static or one-off, brand-focused executions (such as business systems, app icons, press materials).
Main PeepSo brand color
C12 M86 Y78 K2
R210 G72 B66
HEX #d24842
You can also use 60% opacity on
Main color instead this swatch.
C7 M52 Y47 K1
R225 G141 B123
HEX #e18d7b
Secondary color for use in specific
graphic elements, shapes, and
decorative elements.
C0 M31 Y100 K0
R255 G175 B0
HEX #ffaf00
Black and White
Typography
Ubuntu Bold
Typography of the logo.
“Your community. Your way.”
Lato Light
Tagline.
PeepSo logo evolution
PeepSo is a super-light, free, social network plugin for WordPress that allows you to quickly and effortlessly add a social network or an online community, similar to Facebook right inside your WordPress site.
01.
First logo
02.
Second logo
03.
Third logo
04.
Current logo
