Communities on Reddit are ‘going dark’ (or: the ‘price’ of a public social network)

The latest news has hit the internet hard: the biggest communities on Reddit have decided to stop functioning for the next 48 hours, effective on June 12th, 2023. What has Reddit done to cause nearly half of its subscribers to lose access to their favorite communities?

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10 Reasons Why Social Networking Sites and Apps are Important for Customer Engagement

Closing the “expectation gap” – or the difference between what customers expect and what they receive, is one of the major concerns of today’s marketers. Brands fall short of current expectations for speed and customization across all channels while using classic marketing tactics on social media.

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How to Write Community Guidelines That Are Actually Followed

Clear community guidelines underpin every successful online community. They are the basic house rules which, if followed, allow everyone to give, take, and get along. Sounds simple, but many communities create guidelines which aren’t followed, are hard to understand, or are not even enforceable. Today we’re going to share exactly how to create reasonable guidelines that are actually followed.

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How to Find and Define Your Community’s One Purpose

It’s not only possible for communities to have a clear vision and purpose which drives them forward—it’s basically essential. Without a clear purpose, your community will always struggle to grow organically and attract the right people. And if your community ever changes its direction or focus, that will be driven by its new purpose.

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Understanding ‘Active Lurking’ in Communities and Why It’s So Valuable

A lot of online communities invest time, money, and resources in reducing the number of “lurkers” in their midst. These parasitic members who consume what they want but never contribute in return—who needs ‘em! One survey found that 30% of online community managers consider lurkers an obstacle. But are they really? Is it possible that lurkers are actually an asset to the community, or that having too many active users would be detrimental to participation and growth? Let’s take a look.

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