Category: Community Management
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Understanding the “90-9-1″ Rule and How to Optimize It
It is generally accepted that there are 3 categories of users within online communities: The 1%—Extremely active users who contribute the vast majority of content, answers, and activity. The 9%—All other casual or occasional contributors. The 90%—The ‘lurkers’ who only consume content (or don’t log in at all) and never contribute directly.
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The Benefits and Drawbacks of Closed Online Communities
On the surface, having a closed online community might seem the obvious route. You get to vet and filter new members and don’t have to deal with trolls and Karens slamming your content every day. However, there are serious risks associated with growth and sustainability of closed groups, so we encourage you to weigh up…
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Monetizing Your Community Without Selling Your Soul
Like most business ventures, the answer to generating profit from your community doesn’t lie in some lazy hack. It’s easy to start spamming your community with ads, merch, and membership fees…but it needs to be handled professionally. Do it wrong, and you might not have a community left to monetize.
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Community Management: How the Hell Do I Stay on Top of Everything?
With a little reading online, you might think that running a successful online community—the kind that skyrockets customer retention and helps long-term sales—is the easiest thing in the world. A guaranteed overnight success!
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Key Metrics for Monitoring the Success of Your Community
There are hundreds of different user and community metrics you could monitor, and many different ways to do it. For this post, we’re going to look at some specific metrics which can help you understand your community at different stages of its life, and also your members on their journey from ‘newly registered’ to community…
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How Do You Measure Engagement Within an Online Community – and Should You?
In the digital age, we are obsessed with engagement. Metrics, stats, analyses, automated tools, business intelligence—everything is geared around quantifying how engaged is your audience (or in our case, community).
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How To Recover Your Online Community From Slow Growth
The first thing to do is figure out what’s gone wrong. If your community is dwindling before your eyes, the hardest thing to do is patiently try and uncover the cause. Our natural instinct is to launch into “growth” mode, using hacks and tips from internet gurus or throwing money at the problem.
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How to Deal With Community Trolls and Rule Breakers
Life is good. Your community is enjoying bountiful and engaging discussions, you’re all growing as people and professionals, and there’s a tangible mutual respect that envelopes the entire community. And then the trolls rear their ugly heads.
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How to Integrate New Members Into Your Online Community
If you can establish some momentum with getting new members in, make them comfortable and engaged with the community (i.e. onboarding them), you’re setting yourself up for success—but more than a few community managers underutilize or ignore this process.
