It’s not only possible for communities to have a clear vision and purpose which drives them forward—it’s basically essential. Without a clear purpose, your community will always struggle to grow organically and attract the right people. And if your community ever changes its direction or focus, that will be driven by its new purpose.
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General blog posts in PeepSo Community
Understanding ‘Active Lurking’ in Communities and Why It’s So Valuable
A lot of online communities invest time, money, and resources in reducing the number of “lurkers” in their midst. These parasitic members who consume what they want but never contribute in return—who needs ‘em! One survey found that 30% of online community managers consider lurkers an obstacle. But are they really? Is it possible that lurkers are actually an asset to the community, or that having too many active users would be detrimental to participation and growth? Let’s take a look.
Read moreHow to Handle Community Growth and Promotion POST-Launch
Getting your online community off the ground and your first members through the door is an enormous milestone. Most communities collapse before this point and, if you’ve made it, you should be extremely pleased. However, the hard work is only just beginning!
Read moreHow to Conduct Community Member Interviews
When it comes to community management, finding your purpose, or increasing value for your members, we often talk about interviewing members. These interviews are such powerful sources of insight that we believe they can help you surmount virtually any challenge the community faces.
Read moreAre You a First or Last Resort Community? And Does it Matter?
While most brand communities would say they exist “To help our customers”, or potential customers, they probably fall into one of two camps: first resort or last resort.
Read moreHow to Improve Retention After Onboarding Is Complete
We talked previously about how to onboard and integrate new members into your community. The main focus was on making them comfortable:
Read morePeepSo Support, 2021 Annual Report
A year ago, I started my previous Annual Report with the sentence: “I suppose 2020 was an exceptional year for all, and because of COVID, it wasn’t a good year”.
Read moreThe Most Common Mistakes in Online Community Development
Developing your online community takes a lot of hard work. You’ll make mistakes and learn lessons, but hopefully have a blast bringing it all together and watching it grow. But to help you avoid a few common stumbling blocks, we’ve put together this quick-fire list of mistakes and pitfalls we’ve seen through years of building successful online communities. We hope it helps!
Read moreProduct Communities VS Support Communities—What’s the Difference?
At first glance, it’s natural to believe that there is no difference between support and product communities—after all, aren’t all communities built around product discussions and supporting members? The distinction is a subtle one: while service communities are about creating a great place to be, product communities are more about creating a great resource for members.
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