Guidelines, advice and shared experience in community monetization and online business management
Closing the “expectation gap” – or the difference between what customers expect and what they receive, is one of the major concerns of today’s marketers. Brands fall short of current expectations for speed and customization across all channels while using classic marketing tactics on social media.
Read more
At first glance, it’s natural to believe that there is no difference between support and product communities—after all, aren’t all communities built around product discussions and supporting members? The distinction is a subtle one: while service communities are about creating a great place to be, product communities are more about creating a great resource for members.
Read more
Like most business ventures, the answer to generating profit from your community doesn’t lie in some lazy hack. It’s easy to start spamming your community with ads, merch, and membership fees…but it needs to be handled professionally. Do it wrong, and you might not have a community left to monetize.
Read more
We all know that good customer service is more important than ever. When it’s really good, it can also be a very effective sales and marketing tool. On the other hand, customer service is a hard, serious, and responsible job.
Read more
Customers prefer the companies that provide better customer service. This trend is now being followed by a lot of businesses. This has led to misconceptions about customer service delivery. It’s sometimes difficult to differentiate between fact and myth. Some companies do their businesses believing widespread myths about customer service.
Read more
We’ve looked previously at why gamification is powerful for online community engagement—today we want to explore the practical steps you can take to make it work for your community.
Read more
Is the Customer Always Right? You have heard the saying “The customer is always right.” The classic golden rule of customer service. Also, the most debated and misunderstood rule in the industry too.
Read more
Customer Service and Customer Support. Everyone knows these terms, but what is the difference between them? In everyday life, you probably don’t notice any difference. Both, at first glance, seem similar. Customer Service and Customer Support, both involve helping customers, using similar tools, like chat or tickets. They are critical to the customer experience delivered by businesses. However, there is a difference between them. Let’s take a closer look.
Read more
Great support can make or break your eCommerce store. Your online products may sell now, but what about when people need help? How? You can create a community around your products while you’re offering support.
Read more
