Product Communities VS Support Communities—What’s the Difference?

At first glance, it’s natural to believe that there is no difference between support and product communities—after all, aren’t all communities built around product discussions and supporting members? The distinction is a subtle one: while service communities are about creating a great place to be, product communities are more about creating a great resource for members.

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Monetizing Your Community Without Selling Your Soul

Like most business ventures, the answer to generating profit from your community doesn’t lie in some lazy hack. It’s easy to start spamming your community with ads, merch, and membership fees…but it needs to be handled professionally. Do it wrong, and you might not have a community left to monetize.

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The Difference Between Customer Service and Customer Support

Customer Service and Customer Support. Everyone knows these terms, but what is the difference between them? In everyday life, you probably don’t notice any difference. Both, at first glance, seem similar. Customer Service and Customer Support, both involve helping customers, using similar tools, like chat or tickets. They are critical to the customer experience delivered by businesses. However, there is a difference between them. Let’s take a closer look.

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Are You Using Upselling Techniques on Your eCommerce Store?

In retail, upselling is the key to growing the top-tier of your customer base. Whether your store is physical or digital makes no difference; eCommerce is commerce. The question becomes how will customers know you have a better option without an upgrade prompt? They won’t. We’re here to help.

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