20 Most Inspiring Customer Service Quotes

We all know that good customer service is more important than ever. When it’s really good, it can also be a very effective sales and marketing tool. On the other hand, customer service is a hard, serious, and responsible job.

For support agents, some days are rewarding, but others are challenging, under a lot of pressure. And sometimes it’s difficult to feel like what you do is important.

A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.

Christopher McCormick

This is one of the quotes about customer service. There are many other well known quotes, from business leaders, industry experts, and authors that provide some valuable insights and inspiration for businesses in terms of their approach to serving customers. And about the positive impact support agents make on the daily lives of customers and the success of the company. 

Some of the names should be easily recognizable, Steve Jobs, Mahatma Gandhi or Walt Disney. Not all of them might be familiar to everyone. I urge you to read up on those who you don’t recognize. Their words made this list for a very good reason.

Here is my choice of 20 – including the one above – the most inspiring quotes, divided into three categories.

General Ones – What Customer Service Is About

A customer is the most important visitor on our premises. They are not dependent on us. We are dependent on them. They are not an interruption in our work. They are the purpose of it. They are not an outsider in our business. They are a part of it. We are not doing them a favor by serving them. They are doing us a favor by giving us an opportunity to do so.

Mahatma Gandhi

Good customer service costs less than bad customer service.

Sally Gronow

The more advocates you have, the fewer ads you have to buy.

Dharmesh Shah

Customer service shouldn’t just be a department, it should be the entire company.

Tony Hsieh

Do what you do so well that they will want to see it again and bring their friends.

Walt Disney

A brand is no longer what we tell the customer – it is what customers tell each other.

Scott Cook

Instead of focusing on the competition, focus on the customer.

Scott Cook

My All-Time Favourite

In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.

Doug Warner

Tips For Support Representatives – A Little Inspiration, Perhaps?

Quality is remembered long after the price is forgotten.


There are no traffic jams along the extra mile.

Roger Staubach

You are serving a customer, not a life sentence. Learn how to enjoy your work.

Laurie McIntosh

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

Steve Jobs

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.

Henry Ford

“You don’t earn loyalty in a day. You earn loyalty day-by-day.

Jeffrey Gitomer

Favorite One From This Category

Well done is better than well said.

Benjamin Franklin

Some Tips For Managers / Company Owners

Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work.

Martin Oliver

The only thing worse than training employees and losing them is not training employees and keeping them.

Zig Ziglar

Customers will never love a company until the employees love it first.

Simon Sinek

What do you think about these quotes? Which one do you like the most? Have you heard any other quotes about customer service that you remember? Please share them with me and other readers in the comments below.

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Brought to you by PeepSo Team Chris Jaworski
My very first contact with computers and programming was in the 1980s, while getting my Masters of Engineering degree. Despite the fact that most of my past professional experience was more “analog engineering”, I find the skills obtained there (analytical thinking, problem solving, general understanding of technology) very useful in the digital era.

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