Category: eCommerce

In retail, upselling is the key to growing the top-tier of your customer base. Whether your store is physical or digital makes no difference; eCommerce is commerce. The question is how will customers know you have a better option without an upgrade prompt? They won’t. But we’re here to help.

In a world of not just eCommerce, but digital eCommerce, sometimes you need to protect your digital products. Some of us remember sharing music over Naptster. (Can you believe it was shut down twenty years ago?) 

The rights of digital product owners came in the form of DRM. What is Digital Rights Management and how can you get it? 

You have an eCommerce store and you’ve optimized your product pages. You have great images, reviews, and stellar copy. Are you blogging about your online products, too?

In the modern digital age, customer service is very important. We engage with brands and companies regularly, and not always things go as planned. We all can tell the difference between good and bad customer service. 

Well-written product descriptions can make or break your online store. They shouldn’t be too short or too long. It’s a little bit like Goldilocks and the Three Bears. Product descriptions need to be just right. And, interesting enough to buy.

Your storefront is digital; but your customer appreciation doesn’t have to be. Your online store can break the digital barrier with two words “thank you.” Those two words go a long way to express gratitude.

In our last post, we talked about product images and the importance of optimizing them. But that’s not all that should be optimized. The product page itself can be more than a step before a shopping cart.