In his book How Brands Become Icons, marketing theorist Douglas B. Holt puts forward that you need three types of consumers to sustain your brand; followers, insiders and feeders.
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PeepSo 1.1.0 Is Out!
We’re proud to announce that PeepSo 1.1.0 has just been released!
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People Who Were Arrested for Social Media Posts
It’s not just people living under oppressive governments who get arrested and imprisoned for what they post on social media. Even your “friends only” content can end up getting you in trouble; your contacts might report your post to the authorities, and Facebook will get in touch with police if they believe someone poses an immediate threat to themselves or others, or if someone has uploaded criminal content.
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Pottermore, Fandom and Social Networking: A Case Study
When it hit the internet in 2011, Pottermore was near revolutionary. It was interactive fan fiction, written and sanctioned by the author herself; taking the world of the books outward in an “official” capacity, rather than allowing fans to extrapolate freely where they could see open doors and unfinished threads.
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Social Networking Digest: What’s Making News This Week
It’s been a busy week in the world of social networking, with more and more independent, smaller networks emerging, and all the major players taking a hit on the stock exchange. If you’re thinking about starting up your own social network or work in online advertising, here’s three news items you should be aware of.
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PeepSo 1.0.1 Is Out
PeepSo 1.0.1 BugFix release targets three very specific bugs that were reported right after the release of the stable version. We felt that these bugs could not wait for another major release. Our developers fixed them right away.
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“Internet Best Friends”, Connection and Community
52% of adults under 30 say they have a close friend they met online; 47% of adults over the age of 40 report the same. It’s the same way we’ve always made friends, but with greater scope; rather than overhearing someone at a party mention how much they love dogs or a particular TV show, we see them post about it on their blog – from anywhere in the world. Many find that their online connections become more genuine and deep than their “IRL” (in real life) connections- their online friends get the in-jokes, they want to talk about the same things.
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PeepSo Stable Release Is Out!
Getting On the Same Page…Literally
The saying goes, “are we on the same page?” Meaning: do we understand each other, is everything clear, has everyone learned what they need to know so progress can be made.
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