Category: Community Management

It is generally accepted that there are 3 categories of users within online communities:  The 1%—Extremely active users who contribute the vast majority of content,…

On the surface, having a closed online community might seem the obvious route. You get to vet and filter new members and don’t have to…

With a little reading online, you might think that running a successful online community—the kind that skyrockets customer retention and helps long-term sales—is the easiest…

There are hundreds of different user and community metrics you could monitor, and many different ways to do it. For this post, we’re going to…

In the digital age, we are obsessed with engagement. Metrics, stats, analyses, automated tools, business intelligence—everything is geared around quantifying how engaged is your audience…

The first thing to do is figure out what’s gone wrong. If your community is dwindling before your eyes, the hardest thing to do is patiently…

Life is good. Your community is enjoying bountiful and engaging discussions, you’re all growing as people and professionals, and there’s a tangible mutual respect that…

If you can establish some momentum with getting new members in, make them comfortable and engaged with the community (i.e. onboarding them), you’re setting yourself…