6 tips for creating a successful community

6 Tips For Creating A Successful Online Community

In the era of Influencers, Intagrammers, Youtubers and the like, it has become evident that the world is but a fishbowl. Before the rise of internet, Facebook, and the gazillion social media platforms now available, people used to go to their local newspaper for information, listen to the radio for news and traffic updates, check out the encyclopedia (an actual paper book) to understand a topic further, and ask the next-door-neighbor about his/her opinion no the latest informercial product. Well, folks, the game has changed. Online communities are on the rise. The era of informercials is dead. If you have a business or hobby and wish to share it with the world, keep reading. This article outlines “6 tips for creating a successful online community”.
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Improve Mobile Experience For Your Community

PeepSo and Divi Theme are a match made in heaven. PeepSo itself is responsive and does adapt to the device size. However, we can take it a step further. That would be by making PeepSo edge-to-edge and here’s how you can do it with Divi Builder and some simple css. Read more

Social Media by Numbers: What You Need to Know

At a glance, it might look like Facebook is your only option if you want to effectively incorporate social networking into your business’ online marketing strategy; but that’s simply not true. Here’s some facts and figures you should know about social media in 2015, and which might help show you just how relevant and profitable a niche, privately hosted social network could be. Read more

Why Design Matters

Good design helps a website stand out; even more importantly, it increases engagement and the amount of time a user will spend on your site. How users feel about your brand, how they engage with it, can be largely dictated by how user-friendly and pleasant to look at your website is. Read more

Your community will thrive.

What to do when your social network grows too big

Your community will thrive.

Your community will thrive.

If all goes well (and why shouldn’t it?) your community should keep growing. It will attract new members. Those members will post and comment, interact with followers and tell their friends.
The number of members in the community will increase, and the degree of engagement you see on your community will increase too.

Your community will thrive.

At some point though, you may find that even though your community is continuing to grow in size, it’s shrinking in engagement. In the last message, I explored some of the things you can do to stop members leaving but sometimes, they won’t be enough.

Sometimes, if your private social network is too big to feel personal and focused, you’ll need to break it up into sub-communities.

Those communities won’t compete with your main community. They’ll complement it. They could be regional. So a drone-flying community could set up a sub-community for California. Or they can be topical; a community for camera-drones rather than all drones.

By restricting the topic, you give the community a more precise focus and a stronger reason for members to remain and stay engaged.

That’s it! Good luck building your community, and if you have any questions, feel free to write to ask us on our community: https://www.peepso.com/community

That identity bond is hugely powerful.

How to build identity to cement your online community

That identity bond is hugely powerful.

That identity bond is hugely powerful.

Your members have two hands on your private social network. One hand holds onto the people they know. That’s what keeps people on platforms like Facebook and WhatsApp: they join and stay because their friends have joined and stayed. If their friends were to leave they’d leave too.

The other hand holds onto the group itself. Members remain committed to political parties and pressure groups such as the NRA or Peta because they identify with the group, its aims and what the identification with the group says about them. Other members of the group may come and go but as long as they identify with the community, they’ll remain.

That identity bond is hugely powerful. It keeps members engaged even in the face of high membership turnover. It keeps them obeying the rules and the norms of the community even without active policing. And it keeps them tied closely to the community at all times.

Fostering that identity isn’t always complex. Even steps as simple as giving members a name such as “Hoosiers” or “Rednecks” can help to create bonds that go beyond person-to-person. Clear community goals, whether that’s winning the league or keeping the beach clean can help too, and so can opposition. Communities for brands with clear rivals such as Mustang and Camaro cars are among the strongest because any lower engagement is a win for the opposition. Use friendly rivalry in your content to highlight an out-group and people will stay in.

When your members’ hands hold onto their friends and onto the identity of your community, you’ll be hugging them close.

That’s all for now! In the next message, I’ll discuss the welcome you give new members.

Why Everyone Should Learn to Code

Learning to code is like learning to speak another language; you have to learn a whole lot of new “words” and phrases, and if you get just one word or letter wrong, the person (website) you’re talking to might have no idea what you’re trying to say. Many people prefer to outsource coding work, or use plugins that allow them to do really cool things without needing to write a single line; even if that’s you, it’s worth knowing the basics so you can spot if something’s wrong, or make small tweaks if you need to. If supermodel Karlie Kloss can learn to code between international flights, fashion shows and photoshoots, you can fit some basic coding lessons around your busy life too.

code

It turns you from a consumer into a producer.

If you can’t code, you’re always buying someone else’s project or time; if you can, then you’re either building and selling entirely original content, or taking bits and pieces from other people and incorporating them into your own creation to make it better (like building your own house, and getting furniture from someone else to add colour and variety to your creation). It’s a guarantee that you’re going to stand out.

It allows you to fix – or at least patch – problems right away.

Rather than spending long hours waiting for the person who developed or maintains your website to come to your aid, knowing how to code allows you to fix the problem yourself – or at the very least, patch it so that your customers and visitors aren’t at risk of malware or suffering serious glitches during that time. The amount of money an online shop might lose just by being down for a few hours in a busy period could be staggering. You might not get to a point where you can perform major surgery on your website, but you can learn how to tie a pretty damned great bandage.

You can make sure that your project matches YOUR vision.

Trying to get another person to see the picture in your head is an incredibly different thing; even if you and your developer/designer are totally simpatico, they’re not always going to get things the way you want them. Knowing how to write your own child themes or even make small tweaks to someone else’s design will make it that much easier for you to transform your design dreams into reality.

Identifying a Good WordPress Plugin

Earlier in the week, we talked about how understanding plugins can be the key to success as a developer/designer; here’s some tips for deciding which plugins are worth yours and your clients’ time (before you consider how well they’ll integrate with the client’s chosen theme and business strategy/functions).

plugin directory

Check reviews – and remember that more doesn’t always mean better.

See what people have to say about the plugin, any tips, any complaints. At a glance, it might seem like plugins with only a handful of reviews are less successful – but that’s not always true. If the reviews all rave about the plugin and appear to be genuine, chances are you’re uncovering a lesser-known gem or something completely new.

Check when it was last updated

WordPress is always changing, and plugins need to change with it. Unfortunately for those creating plugins, it’s a very rare (non-existent!) scenario where you can create a plugin and then just never touch it again. Bugs will need to be patched, the plugin will need to be adjusted to work with updates to the WordPress core. The plugin’s page will tell you what version of WordPress it’s been tested with, and when it was last updated.

Check how good their customer service/support is

Find out where their support services “live” (some of them will house their support forums on their own website, others will stick with the “official” WordPress support forums), and see how responsive they are to questions. If you run into a problem or notice that something isn’t quite working, you want someone who’s going to help you out as soon as possible (for your sanity, and your client’s satisfaction).

Check the code

You may need some help with this if you aren’t a code wizard, but: if you go to the plugin directory, there’s a page for developers where you can have a look at the plugin’s source code. If you’re not able to identify some of the hallmarks of well-written software, it’s well worth getting someone else to check it out for you – particularly if it’s a paid plugin.

Have a play

Obviously this is something you’d only do for free plugins, but: you can always test out plugins on your own website before you recommend them to a client. Really get a handle on how they work, as a user. Some plugins (like PeepSo) will offer a demo on their own website, others will put up videos that show you exactly how it works (OptimisePress is a good example of this). Ask friends what plugins they’re using, and ask whether they’re willing to let you have a look and a play (as long as you erase your footprints later).

Plugins Could Be The Key to Boosting Your WordPress Client List

When people commission a WordPress site, they’re looking for something unique; something that is as visually appealing as it is functional. They want a website that will give them an edge over their competition. They want people to think their site is as “cool” as it is useful. As a WordPress developer, there’s a number of tools you need in your professional toolbox to create sites that are so visually appealing, functional and interesting that you don’t need to fish for clients (instead, they come to you).

The ability to write good child themes is important; this is what sets a website apart visually, lets you choose colours and fonts that really celebrate someone’s personality and underlying business philosophy. What’s perhaps even more important is taking the time to test out a range of different plugins, with a range of different functions so you can turn your clients’ dreams into reality, whatever they might be.

plugins

There’s a lot of plugins that do similar things, but not all plugins are created equal. For example: BuddyPress is the best known social networking WordPress plugin (for a while, it was the only option), but support can be lacking and it doesn’t mimic the social networking experience people are now accustomed to (ie, Facebook). There’s a wide variety of plugins and services for people wanting to run online courses, from OptimiseMember to Moodle; which one you choose will depend on their content, and how they want to deliver the course. On top of that, not all plugins work well together; other plugins are an unintentional match made in heaven. What will make you really stand out as a developer is being able to give reasoned, individualised advice that will help your clients choose a set of plugins that’s really going to fit their needs and make their website shine.

If you’d like to see what PeepSo can offer your clients, join our community to see how it works. Once you’ve got a handle on the practical, it’s up to you and your client to dream big about what’s possible.

If some aspect of your member behavior is puzzling you, sending out a survey can clear up the mystery.

Surveying the members of your private social network

If some aspect of your member behavior is puzzling you, sending out a survey can clear up the mystery.

If some aspect of your member behavior is puzzling you, sending out a survey can clear up the mystery.

Your stats will tell you a great deal about the health of your private social network but it won’t tell you everything you need to know. Occasionally, you’ll need to dig a little deeper and talk to your members directly.

You need to send them a survey.

A survey will give you three kinds of information that stats can’t deliver.

Surveys Provide Explanations

Stats might show that users aren’t uploading videos or are engaging less with content but surveys will tell you why. If some aspect of your member behavior is puzzling you, sending out a survey can clear up the mystery.

Survey Predict Responses… And Prepare Them

Whenever Facebook makes a change to its platform, members always complain. Sometimes, those members are right; the changes make usability harder. (Facebook does that a lot.) Sometimes, they just need to get used to doing things a new way. A survey will tell you how users are likely to respond to a change, and as the rumors of an impending change spread they can prepare members for those changes too.

Surveys Supply Ideas

Many of the features you’ll see on PeepSo came directly from users. Ask your users what they’d like to see in the community and you’ll got a bunch of suggestions back. Not all of them will be usable but some of them will be fantastic and will massively improve your private social network.

Ask a mixture of open-ended questions and rating scale questions so that you get both qualitative and quantitative data back. And don’t forget to thank your members for their time! Their thoughts are valuable and they will make your community better.

That’s all for now! Next time, I’ll be talking about video content.