Private Social Networks and the Value of True Connection

The head of the Catholic church might seem an unlikely candidate when it comes to people making poignant, interesting comments about social media, but in section 47 of his treatise Laudato Si, Pope Francis has done just that. He writes:

“Real relationships with others, with all the challenges they entail, now tend to be replaced by a type of internet communication which enables us to choose or eliminate relationships at whim, thus giving rise to a new type of contrived emotion which has more to do with devices and displays than with other people and with nature.”

Read more

Work Smarter, Not Harder: Social Media Strategy for Small Businesses

As a new or growing business, it’s easy to try and cast your online net as wide as you can by signing up for every platform available. However, be wary of biting off more than you can chew; having multiple social networking profiles for your business can create a huge amount of extra work – turning something that should make your marketing easier into a massive burden.

Read more

Social Media by Numbers: What You Need to Know

At a glance, it might look like Facebook is your only option if you want to effectively incorporate social networking into your business’ online marketing strategy; but that’s simply not true. Here’s some facts and figures you should know about social media in 2015, and which might help show you just how relevant and profitable a niche, privately hosted social network could be. Read more

“Facebook Zero”: The Decline of Organic Reach

You have 8000 followers on Facebook, and need to post an important announcement about your business; maybe your office hours have changed, or you need beta testers for a new version of your product. How many people would you expect that post to reach, without paying for it to be boosted? According to a study done by Social@Ogilvy, you’re likely to reach 480 – a measly six percent. Larger pages (with followers in the hundreds of thousands) have their numbers slashed even more – to around 2 percent of their total followers. They anticipate that eventually, the average reach for most business pages will drop to zero. Read more

Plugins Could Be The Key to Boosting Your WordPress Client List

When people commission a WordPress site, they’re looking for something unique; something that is as visually appealing as it is functional. They want a website that will give them an edge over their competition. They want people to think their site is as “cool” as it is useful. As a WordPress developer, there’s a number of tools you need in your professional toolbox to create sites that are so visually appealing, functional and interesting that you don’t need to fish for clients (instead, they come to you).

The ability to write good child themes is important; this is what sets a website apart visually, lets you choose colours and fonts that really celebrate someone’s personality and underlying business philosophy. What’s perhaps even more important is taking the time to test out a range of different plugins, with a range of different functions so you can turn your clients’ dreams into reality, whatever they might be.

plugins

There’s a lot of plugins that do similar things, but not all plugins are created equal. For example: BuddyPress is the best known social networking WordPress plugin (for a while, it was the only option), but support can be lacking and it doesn’t mimic the social networking experience people are now accustomed to (ie, Facebook). There’s a wide variety of plugins and services for people wanting to run online courses, from OptimiseMember to Moodle; which one you choose will depend on their content, and how they want to deliver the course. On top of that, not all plugins work well together; other plugins are an unintentional match made in heaven. What will make you really stand out as a developer is being able to give reasoned, individualised advice that will help your clients choose a set of plugins that’s really going to fit their needs and make their website shine.

If you’d like to see what PeepSo can offer your clients, join our community to see how it works. Once you’ve got a handle on the practical, it’s up to you and your client to dream big about what’s possible.