Work Smarter, Not Harder: Social Media Strategy for Small Businesses

As a new or growing business, it’s easy to try and cast your online net as wide as you can by signing up for every platform available. However, be wary of biting off more than you can chew; having multiple social networking profiles for your business can create a huge amount of extra work – turning something that should make your marketing easier into a massive burden.

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“Facebook Zero”: The Decline of Organic Reach

You have 8000 followers on Facebook, and need to post an important announcement about your business; maybe your office hours have changed, or you need beta testers for a new version of your product. How many people would you expect that post to reach, without paying for it to be boosted? According to a study done by Social@Ogilvy, you’re likely to reach 480 – a measly six percent. Larger pages (with followers in the hundreds of thousands) have their numbers slashed even more – to around 2 percent of their total followers. They anticipate that eventually, the average reach for most business pages will drop to zero. Read more