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The Illusion Of Free

The Illusion of FREE

Facebook has over 2,000,000,000 active users reported in the first quarter of 2018. Two billion users. There’s a good chance that if you’re reading this, you do have a Facebook account. In the light of scandals that reach the light of day when it comes to Facebook’s practices, it’s hard to feel safe and secure when using that platform. Facebook claims it’s free to use for all. But is it, really. Let’s just say you don’t pay with money…  Read more

Facebook’s Drops Personalization On Its Social Network

Facebook has recently announced a number of updates to Trending, a feature that shows topics currently popular on the platform. Users in the US, the UK, Canada, Australia and India have been able to see Facebook trends since 2014. On the Web, they appear in the top right corner, and on mobile, the trending topics can be seen from the search bar. The updates make three changes… and they mark an important move away from the personalization that has until now defined social networks. Read more

Should Community Managers Open The Echo Chambers?

Look around your neighborhood. You’ll probably find people a lot like yourself: similar income, similar education levels, similar outlook, similar views.  It’s what journalist Bill Bishop called The Big Sort, the tendency to choose to live among people similar to ourselves. It’s one of the factors that has led to America’s polarization. When we meet and make friends with people who are like us, we find it harder to see the world from a perspective different from our own. Read more

Sometimes You Really Need A Private Social Network

Imagine that you’re on your way out of your therapist’s office. The elevator opens and the person waiting by the door gives you a double-look. You’ve never seen them before. You don’t know them. But they know your name, who you work for, what school you want to, the details of your recent break-up, your struggles with an eating disorder, and of course the fact that you’re seeing a therapist to get your life back in order. Read more

Private Social Networks: Three Case Studies

There’s a wide variety of reasons why people might want to start their own social network; privacy is a dominant one. Whatever you’re interested in keeping safe, from your children to data about how you use the internet, smaller social networks can be a very appealing option. Here’s three popular private social networks, to show you just how viable they can be in today’s market, and some of the ways you can utilise plugins like PeepSo. Read more

Work Smarter, Not Harder: Social Media Strategy for Small Businesses

As a new or growing business, it’s easy to try and cast your online net as wide as you can by signing up for every platform available. However, be wary of biting off more than you can chew; having multiple social networking profiles for your business can create a huge amount of extra work – turning something that should make your marketing easier into a massive burden.

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