Good design helps a website stand out; even more importantly, it increases engagement and the amount of time a user will spend on your site. How users feel about your brand, how they engage with it, can be largely dictated by how user-friendly and pleasant to look at your website is. Read more
Learning to code is like learning to speak another language; you have to learn a whole lot of new “words” and phrases, and if you get just one word or letter wrong, the person (website) you’re talking to might have no idea what you’re trying to say. Many people prefer to outsource coding work, or use plugins that allow them to do really cool things without needing to write a single line; even if that’s you, it’s worth knowing the basics so you can spot if something’s wrong, or make small tweaks if you need to. If supermodel Karlie Kloss can learn to code between international flights, fashion shows and photoshoots, you can fit some basic coding lessons around your busy life too.
It turns you from a consumer into a producer.
If you can’t code, you’re always buying someone else’s project or time; if you can, then you’re either building and selling entirely original content, or taking bits and pieces from other people and incorporating them into your own creation to make it better (like building your own house, and getting furniture from someone else to add colour and variety to your creation). It’s a guarantee that you’re going to stand out.
It allows you to fix – or at least patch – problems right away.
Rather than spending long hours waiting for the person who developed or maintains your website to come to your aid, knowing how to code allows you to fix the problem yourself – or at the very least, patch it so that your customers and visitors aren’t at risk of malware or suffering serious glitches during that time. The amount of money an online shop might lose just by being down for a few hours in a busy period could be staggering. You might not get to a point where you can perform major surgery on your website, but you can learn how to tie a pretty damned great bandage.
You can make sure that your project matches YOUR vision.
Trying to get another person to see the picture in your head is an incredibly different thing; even if you and your developer/designer are totally simpatico, they’re not always going to get things the way you want them. Knowing how to write your own child themes or even make small tweaks to someone else’s design will make it that much easier for you to transform your design dreams into reality.
When people commission a WordPress site, they’re looking for something unique; something that is as visually appealing as it is functional. They want a website that will give them an edge over their competition. They want people to think their site is as “cool” as it is useful. As a WordPress developer, there’s a number of tools you need in your professional toolbox to create sites that are so visually appealing, functional and interesting that you don’t need to fish for clients (instead, they come to you).
The ability to write good child themes is important; this is what sets a website apart visually, lets you choose colours and fonts that really celebrate someone’s personality and underlying business philosophy. What’s perhaps even more important is taking the time to test out a range of different plugins, with a range of different functions so you can turn your clients’ dreams into reality, whatever they might be.
There’s a lot of plugins that do similar things, but not all plugins are created equal. For example: BuddyPress is the best known social networking WordPress plugin (for a while, it was the only option), but support can be lacking and it doesn’t mimic the social networking experience people are now accustomed to (ie, Facebook). There’s a wide variety of plugins and services for people wanting to run online courses, from OptimiseMember to Moodle; which one you choose will depend on their content, and how they want to deliver the course. On top of that, not all plugins work well together; other plugins are an unintentional match made in heaven. What will make you really stand out as a developer is being able to give reasoned, individualised advice that will help your clients choose a set of plugins that’s really going to fit their needs and make their website shine.
If you’d like to see what PeepSo can offer your clients, join our community to see how it works. Once you’ve got a handle on the practical, it’s up to you and your client to dream big about what’s possible.
Bridie has been working with WordPress since 2011, and is really passionate about the platform; her website includes an entire page devoted to explaining why she thinks people should use WordPress, and the advantages it has over other web design choices. We interviewed her to find out more about what she does, why she loves WordPress; and in keeping with our Women of WordPress theme, we also asked who she looks up to in the world of WordPress and how gender has impacted her experience.
Do you think your gender has impacted your work or sense of professional community in any way?
Who are some other WordPress women who have influenced or inspired you, and why?