Tinder and Forbes might seem like an unlikely pairing, but they’ve just collaborated on a social networking app (to be launched this October) – one with very, very exclusive membership criteria. In order to join, you have to have made Forbes’ 30 Under 30 list; it’s being touted as “speed networking” for rising stars.
There’s a wide variety of reasons why people might want to start their own social network; privacy is a dominant one. Whatever you’re interested in keeping safe, from your children to data about how you use the internet, smaller social networks can be a very appealing option. Here’s three popular private social networks, to show you just how viable they can be in today’s market, and some of the ways you can utilise plugins like PeepSo. Read more
As a new or growing business, it’s easy to try and cast your online net as wide as you can by signing up for every platform available. However, be wary of biting off more than you can chew; having multiple social networking profiles for your business can create a huge amount of extra work – turning something that should make your marketing easier into a massive burden.
You’ve got mail…and new mentions…and new direct messages…
The way we communicate keeps evolving and changing. We’ve now got such a plethora of options at our fingertips that phrases like “I’m not a phone person” or “I don’t do text” have become necessary qualifiers when trying to express how we prefer to communicate.
All of these channels have their advantages, and disadvantages. Public business pages on Facebook allow you to reach a lot of people…including spambots and trolls. The phone forces you to think on your feet, which can induce serious anxiety – as much as it’s nice to hear someone’s voice, and have a conversation in real time. Email is quick, but messages can get lost in the pile if you’re someone who gets a lot of emails every day. Snail mail isn’t always more reliable. Twitter’s character restrictions can be well, restrictive. Skype lets you converse face to face with people all over the world, but you’ve got to have a strong internet connection (and a high data cap).
What I’d suggest this tells us is: we need to think about all of the options available to us, and make sure we’re using those channels as effectively as possible. Having your very own private social network, based on your own WordPress site, is an option that many people aren’t aware of, and one that can revolutionise your web presence; one that can give you a whole new way to communicate with customers (existing and potential). It’ll allow you to reach those who don’t want to join the “big boys” of social networking for privacy reasons, and those who get your posts filtered out of their newsfeed by default (thanks to Facebook’s algorithms).