In general, networks like Facebook and Instagram are sharing platforms โ theyโre super broad. And when youโre posting about your passion, itโs irrelevant to many of your friends.
That quote on DigitalTrends.com comes from Fishbrain CEO Johan Attby. It sums up everything we believe about private social networks.
Fishbrain is a private social network for anglers. According to DigitalTrends, it counts more than three million members. Last year, those members used the site to log more than a million catches, sharing which fish they caught, where they caught them and detailing the kinds of lures they were using. None of that is information that will be of any interest to people who donโt spend their weekends sitting by a river but itโs of vital interest to other fishermen, and an important factor driving engagement on the platform.
Fishbrain has succeeded because it hasnโt just created a platform for anglers to come together and talk. Attby has also made the effort to personalize the site, matching its content to the people who use it.
So Fishbrainโs registration form doesnโt just ask for a username or access to a contact list. It also asks new members about the fish they like to catch and the fishing method they like to use. That allows the social network to steer posts and videos about trout fishing, for example, to fishermen who like to catch trout, and fly fishing content to anglers who like to catchโฆ flies. (Weโre not anglers at PeepSo.)
Fishbrain also adds new members to groups automatically. Because the platform can assume that most of its members will be fishing local streams and lakes, those regional groups immediately give them a flow of information thatโs directly relevant to something theyโre intending to do. Fishbrain then goes even further. It tags the details that go into every catch and crunches the data to produce a โfish forecastโ showing the best times and places to pull out a rod. Members see which species are biting and which fishing areas have the richest pickings so that they can plan their weekend. Membership of Fishbrain doesnโt just put people with a common interest in touch. It unites them with valuable information.
โThatโs the beauty of going after a [niche],โ Attby told DigitalTrends. โYou can build a specific design or user experience around it.โ
Attby chose a good topic to build a private social network around. Anglers like to share pictures and videos of themselves holding the fish theyโve caught. They like to tell stories and share their techniques. All Fishbrain had to do was create the resources that allowed those hobbyists to engage in their natural behavior.
The things you can do regarding fishing with this app are pretty much only limited by your own imagination. Learn more about Fishbrain app and other useful fishing apps on outdoorstime.com
At PeepSo, we offer a host of personalization options, as well as a Group plugin like Fishbrainโs regional groups, and a Location plugin that brings together people with local knowledge. Theyโre good places to begin when youโre building an active community on the kind of private social network that the big social media firms just canโt match. If you havenโt personalized your PeepSo site yet, nowโs a good time to start.
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