Blogging Basics – Short Paragraphs and White Space

So you think you know how to blog? Let’s refine your skills a bit, yes? We review blogging basics with this new series. The next topic we need to cover is short paragraphs. Short paragraphs are a key to obtaining and keeping your readers. Or should we say scanners?

If you missed the last post it’s all about meta descriptions and how to use them effectively.

What Is White Space in Blogging?

White space is the unused space around text. To comfortably read text on a page, it’s a best practice to make the text box 700 pixels. Ensure that the font size is large enough for mobile readers, too. When it comes to how a user experiences your site, don’t presume, test.

“700 pixels wide is a good benchmark for text boxes with substantive text.“

Freshconsulting.com

Digital Versus Print

It feels like your 7th grade teacher is going to red-line your blog post. Don’t worry, it’s not an essay or a term paper. It’s for the Internet. It’s for consumers and clients and, with PeepSo, to attract community members.

Paper books and reports and magazines are a completely different and tactile experience. The lighting can change, the fonts are larger, and generally they are easier on our eyes.

“The key to getting your visitors’ undivided attention is simplicity — and that starts with an effective use of whitespace.”

Karla Cook

Digital is consumed on a 35” monitor, a 15” laptop, or a 3” mobile screen. Increasingly, we consume content on mobile. Writing for digital is completely different from this standpoint.

More importantly, people are passively scrolling or actively searching. They scan; they don’t read.

Short Paragraphs and White Space

If you’re writing a novel, one sentence paragraphs are frowned upon. The same goes for essays, term papers, nonfiction. It’s not frowned upon in poetry or content marketing.

Each paragraph should have one to three sentences. Aim for a fifth-grade reading level (this post is sixth). This is the reading level newspapers use. Tools like hemingwayapp.com or the Yoast SEO plugin for WordPress help.

Remember, people either happened upon your blog post or they are scanning to find answers.

“Try reading a blog post on a phone. It’s eye opening. Or maybe you’re already reading this from your phone. Mind. Blown.”

Amanda Shofner

Make those paragraphs short and sweet.

Engage Your Community

Blogging brings people to your site — which helps build your community. With PeepSo, you can build a growing and thriving community. How will you engage your community?

Don’t have the Bundle but you would like to have access to all current and future plugins hassle-free?

Check our offer!

 

Basic Bundle

Normally $129

$99

/year

Choose license option
Buy now

Get instant access to 5 premium PeepSo plugins & Gecko Theme.

  • No signup fees
  • 1 year of free updates
  • 30 days of Monday-Friday Technical Support
  • Our ❤
Ultimate Bundle

Normally $299

$199

/year

Choose license option
Buy now

Our most popular option. All access pass, including all 18 plugins & Gecko Theme and future plugins.

  • No signup fees
  • 1 year of free updates
  • 1 year of 24/7 * Technical Support
  • 1 year access to future plugins (if any)
  • Early Access Program
  • Our ❤❤❤
Ultimate – 5 Years

Normally: $899

$599

/5 years

Choose license option
Buy now

Everything Ultimate Bundle has to offer and more. Pay for 3 years, get 2 years for free.

  • No signup fees
  • 5 years of free updates
  • 5 years of 24/7 * Technical Support
  • 5 years access to future plugins (if any)
  • Early Access Program
  • Our ❤❤❤❤
Ultimate – Monthly

Normally $59

$29

/month

Choose license option
Buy now

Not ready to handle a whole year in advance? Not a problem! We got your back.

  • $50 signup fee
  • Free updates with active license
  • Monday-Friday Technical Support with active license
  • Access to future plugins with active license
  • Early Access Program
  • Our ❤❤

Brought to you by PeepSo Team Bridget Willard
Marketing Consultant & Strategic Partner. Keynote Speaker. Author. CEO. I’d love to train your team how to effectively use social media.

Reactions & comments

Join Our Community!
Join us to discuss PeepSo's features, connect with the development team and give suggestions.

Comments

@peepso_user_10697(Cali M.)
I have a decent site but I can't decide how to do my blog. Should I only blog about my site topic or is it ok to do other things unrelated but popular like, sports, music, and TV. https://plussizenation.com/
Plus Size Nation is the most active plus size community. Join our chat rooms, create public or private groups, and meet BBW singles near you.
@peepso_user_17757(Bridget Willard)
@peepso_user_10697(Paul Stanley) write about anything your community would be interested in
August 21, 2020 4:20 pm
@peepso_user_7245(Scott Murphy)
@peepso_user_10697(Paul Stanley) Question, what service do you use and what hosting for your email exchange for hosting peepso?
August 23, 2020 11:18 pm
@peepso_user_10697(Cali M.)
For server I used TMD Hosting and for email I use Mailgun.
August 23, 2020 11:29 pm