Private messaging looks like just another feature on a community site that should be packed with useful features. It should also be the least interesting.
But private messaging is still a vital part of the community.
Read morePrivate messaging looks like just another feature on a community site that should be packed with useful features. It should also be the least interesting.
But private messaging is still a vital part of the community.
Read moreServices like Mailchimp and Campaign Monitor are making it easier and easier for people to send good looking, fully responsive newsletters out to their client base. They can get great results for businesses wanting to boost sales…but the percentage of people who actually open their newsletters is fairly pathetic.
Read moreOnce your private social network is up and running, you should be looking to pull back, focus on marketing and leave much of the community management to the members.
That includes content creation.
Read moreWhen you launched your community, you would have been super-busy. You would have been corralling your first members, welcoming new members, looking to raise the community’s profile, answering questions and creating content to spark discussions…
Read moreIn the last message, I discussed monetization. An online private social network always has the potential to make money but a cash flow isn’t the only benefit that an online community can bring. Those benefits aren’t always as easy to measure (or spend) as money but they are valuable.
Read moreIf supermodel Karlie Kloss can learn to code between international flights, fashion shows and photoshoots, you can fit some basic coding lessons around your busy life too.
Read moreLooks aren’t everything… but boy, are they important.
Read moreBuilding a private social network is fun. It’s exciting, it’s rewarding but when you’re building it as part of a business, it should also be profitable. Not only is it possible to make money with a community, it’s also possible to do it in a number of different ways.
Read more