Private Social Networks: Three Case Studies

There’s a wide variety of reasons why people might want to start their own social network; privacy is a dominant one. Whatever you’re interested in keeping safe, from your children to data about how you use the internet, smaller social networks can be a very appealing option. Here’s three popular private social networks, to show you just how viable they can be in today’s market, and some of the ways you can utilize plugins like PeepSo.

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Work Smarter, Not Harder: Social Media Strategy for Small Businesses

As a new or growing business, it’s easy to try and cast your online net as wide as you can by signing up for every platform available. However, be wary of biting off more than you can chew; having multiple social networking profiles for your business can create a huge amount of extra work – turning something that should make your marketing easier into a massive burden.

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Social Networking from Apps to Zombies: Questions from Google Autocomplete

Google’s autocomplete tool is a great way to find out what people want to know about certain topics. It completes your words and sentences, based on what it thinks you’re going to type – and it makes these assumptions based on what other people around the world are searching on Google, and how frequently they’re searching for it (note: this works best if you’re logged out of your Google accounts and clear your browser history, as otherwise you’ll get autocomplete results tailored to you – rather than results ranked by worldwide popularity).

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Social Media by Numbers: What You Need to Know

At a glance, it might look like Facebook is your only option if you want to effectively incorporate social networking into your business’ online marketing strategy; but that’s simply not true. Here’s some facts and figures you should know about social media in 2015, and which might help show you just how relevant and profitable a niche, privately hosted social network could be.

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Why Design Matters

Good design helps a website stand out; even more importantly, it increases engagement and the amount of time a user will spend on your site. How users feel about your brand, how they engage with it, can be largely dictated by how user-friendly and pleasant to look at your website is.

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