More important are the engagement stats: how many pieces of content people post; how many shares they received; how many likes they won.

The right way to measure growth of your private social network

More important are the engagement stats: how many pieces of content people post; how many shares they received; how many likes they won.

More important are the engagement stats: how many pieces of content people post; how many shares they received; how many likes they won.

As you build your community, you’re going to be spending a lot of time looking at stats. One figure will catch your eye the most:

The number of members in your community.

That’s also the least important, at least when you’re starting out. (Sure, if you want to sell your site one day, telling buyers that you have a gazillion members will help to bump the price but in the first year or so membership numbers aren’t key.)

More important are the engagement stats: how many pieces of content people post; how many shares they received; how many likes they won.

Tot up those figures and divide them by the number of members on the site. That will give you a measure of engagement per user.

Do the same thing a month later.

Falling engagement per user will be a reason to worry. Veteran members may be becoming bored or you might be bringing in people with less commitment to the community. Either way, you’ve got work to do to raise that engagement.

When engagement per user is rising, though, you’re on the right track. Your community is growing in depth and you’re measuring growth the right way.

That’s all for now! Next time, I’ll talk about the importance of appearance.

Brought to you by Merav Knafo
Former CEO of PeepSo.com

Reactions & comments

Join Our Community!
Join us to discuss PeepSo's features, connect with the development team and give suggestions.

Comments

No comments yet

Get 10% off and a free eBook!

Subscribe to our newsletter to get a welcome discount:  10% off your first purchase* and receive a  free eBook:

"The Secrets Of Successful Online Communities"

* Discount codes can only be used once, on a new purchase, not a renewal or upgrade. Does not apply to five year plans.
Promotions can't be combined.