Category: Blog
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Turning Brands into Communities
In his book How Brands Become Icons, marketing theorist Douglas B. Holt puts forward that you need three types of consumers to sustain your brand; followers, insiders and feeders.
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People Who Were Arrested for Social Media Posts
It’s not just people living under oppressive governments who get arrested and imprisoned for what they post on social media. Even your “friends only” content can end up getting you in trouble; your contacts might report your post to the authorities, and Facebook will get in touch with police if they believe someone poses an immediate…
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Pottermore, Fandom and Social Networking: A Case Study
When it hit the internet in 2011, Pottermore was near revolutionary. It was interactive fan fiction, written and sanctioned by the author herself; taking the world of the books outward in an “official” capacity, rather than allowing fans to extrapolate freely where they could see open doors and unfinished threads.
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Social Networking Digest: What’s Making News This Week
It’s been a busy week in the world of social networking, with more and more independent, smaller networks emerging, and all the major players taking a hit on the stock exchange. If you’re thinking about starting up your own social network or work in online advertising, here’s three news items you should be aware of.
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“Internet Best Friends”, Connection and Community
52% of adults under 30 say they have a close friend they met online; 47% of adults over the age of 40 report the same. It’s the same way we’ve always made friends, but with greater scope; rather than overhearing someone at a party mention how much they love dogs or a particular TV show,…
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Getting On the Same Page…Literally
The saying goes, “are we on the same page?” Meaning: do we understand each other, is everything clear, has everyone learned what they need to know so progress can be made.
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Looking For An Alternative To BuddyPress?
BuddyPress is a popular social network plugin for WordPress. It’s made by Automattic, the same company that is behind WordPress. It’s free and it’s featured on the backend of WordPress, and it’s been around since 2009. It’s not surprising that BuddyPress has 200.000+ installs.
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Outsourcing Censorship: Who Cleans Up Your Social Network’s Feed?
To keep offensive content out of our newsfeeds, social networking sites can employ one of two strategies: they can “active moderate”(screening every single post uploaded), or they can rely on their users to report anything suspicious or unsavory, and pass those reports over to content moderators.
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Facebook Groups: The Social Network Within a Social Network
In 2010, Facebook completely revamped their Groups product; the idea was to create smaller communities within Facebook where people could discuss a shared interest, talk with their family members, buy and sell goods within their local community, connect with any of the smaller microcosms within the macrocosm of Facebook.
