Build Your Community: A Case for Scheduling Posts

Why should you schedule your social posts? Building a brand-based community requires spending time, well, building the community. Instead, community managers waste time trying to come up with something to post. This is why planning and scheduling your posts is an essential organisational habit.

Engaging The Community Takes Time

A thriving community has many facets, but as we covered earlier, actually commenting on posts from your community and responding to comments makes a huge difference. Unfortunately, quality engagement takes time. Time in a company is finite and it’s important to budget your time effectively.

Encouraging online hospitality means acknowledging posts. The Community Manager or hospitality moderator should comment on it in a way that facilitates discussion.

PeepSo

Plan Your Community Content

It’s Monday. You’re at work staring at a blank screen. What is the message for the brand’s community today? If you don’t know, you’ll be wasting time. Planning content takes time and is an important factor in curating and creating a healthy community that will grow organically. Planning content helps teams understand what is being posted. 

Just like you plan a blog schedule, consistent social sharing can help you stay top of mind. A calendar of when you plan to post to each platform helps you see when you have gaps in your sharing schedule or when you have too much going on at once.

Nathan Ellering

Make a Google Sheet. You don’t need fancy tools. Come up with three categories and put an X in each category per day to create a balance. Find articles to post. Paste the link and copy for the social post and boom. Done. It’s not that difficult. I promise. Your team will thank you.

Schedule Your Posts – Don’t Automate

Automation in tech is tempting but tricky and possibly damaging. I can’t even count the times that brands and people have allowed searches or RSS feeds to post things I know they don’t agree with. So find a way to curate your content that resonates with your brand. I do this with Twitter lists. It takes some time but it’s a better way to ensure that the content you share enhances your brand. 

Curate content, plan it, and then schedule your social posts. This allows you to be focused and intentional. Consistency keeps the community coming back, engaging, and being interested in your brand. It just makes sense.

Scheduling your social media posts is an excellent way to maintain a consistent stream of content across multiple networks. When you post consistently, your followers get to know more about your brand and what to expect from you.

David Heartshorn

Your Community Your Schedule

It’s your community, your way with PeepSo. So plan and schedule your content on your network. You have all the tools you need to engage your community. Create your community your way. There’s no reason why you shouldn’t start today.


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Brought to you by PeepSo Team Bridget Willard
I specialize in business to business relationship marketing. Teaching is the new marketing. People skills are even more important to stand out from the crowd of scheduled tweets. I earned a BA in Liberal Studies, got my Multiple Subjects Teaching Credential, and after one year my path took another route. That combination of skills has presented opportunities to tutor others and help get accounts started. Go to LinkedIn for more.

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Comments

@peepso_user_7(Eric Tracz)
That's a great read. Scheduling posts (automation in general) is an amazing thing. I find it especially helpful when trying to go on vacation. Create content in advance, schedule it, boom! Done, gets published on its own.
@peepso_user_17757(Bridget Willard)
@peepso_user_7(Eric Tracz) For sure
4 months ago 4 months ago