Every successful business has a secret ingredient…
For Coca Cola it’s “7X,” the mystery vegetable extracts that make people believe they’re drinking more than sugar.
For Apple, it’s Jony Ive’s design genius.
And for communities, it’s…
… notifications.
Those little figures at the top of the screen and the beeps people receive whenever someone comments, likes or shares their posts are the Internet’s most powerful drug.
Every time someone interacts with your content, it’s like receiving a round of applause. It’s a smile from a friend you haven’t seen for months, a thumbs-up from someone who thinks you’ve done something cool.
It’s encouragement to keep posting and keep interacting.
When even a simple “like” can trigger a notification, small interactions can have powerful effects on the life of your community. Keep your notifications turned on and you’ll keep people coming back.
That’s all for now! Next time, a tricky topic: policing your community.
Visit our PeepSo community if you’d like to ask us questions about creating communities, or about using PeepSo:
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