How User-Generated Content Can Help Grow Your Community

Handled correctly, user-generated content is one of the holy grails of online communities. With the community manager putting out fires almost 24-7, imagine having your extremely qualified, expert members creating posts and content on their own, and generating huge engagement in the process? The strategy can be hugely powerful and has worked for major brands across the world.

What does “user-generated” content look like?

For your average online community, users will regularly post opinions, questions, polls, calls for help and so on. That’s essentially its intended purpose. User-generated content is another level up. Essentially it means giving your most engaged and active members a chance to put themselves out on a bigger stage than normal. Sometimes when a user has something extremely valuable to say, it can’t be confined to a single comment within a thread. It deserves to be more widespread and heard by a larger part of the community.

What’s the benefit?

YouMoz was an incredibly successful community-contributed SEO and online marketing blog created by SEO experts Moz over a decade ago. It grew out of a desire to give its most passionate users a bigger voice. The way it worked was that any member could now curate an entire post dedicated to whatever subject they wanted.

The benefit for users:

If approved by their editing team, posting on YouMoz gave them a tremendous platform for potential success. It could mean:

  • Reaching thousands of fellow SEOs
  • Creating a platform for a job hunt
  • Catching the eye of CEO or industry experts
  • Improving their own SEO and search ranking

And other than investing their own time, there was no cost associated with doing this.

The benefit for the community

A major benefit is free publicity. Say a member writes a thought-provoking article within your platform and it draws huge positive attention to the brand (though sharing, commenting, and general exposure) this can lead to:

  • A boost in membership signups
  • New customer/lead enquiries
  • Essentially free PR

And it’s proven that user-generated content can drive significantly more traffic and engagement than in-house productions. It connects with people on a more personal level. But it also gives your members a hugely aspirational goal to work towards, adding even more value to being in the community.

How to get started with user-generated content

You can start by going through your posts and forums and assessing the vibe: do you think people have more to say? Are there passionate individuals there who could use a bigger platform? Try reaching out to a handful of individuals making excellent points or starting really stirring discussions. Get some onboard and work with them to create something new. Of course the contribution is largely independent, but you’ll still need to wear your moderating hat just in case. Launch this content so it gets attention and see how it goes: do members interact well or differently with user-generated content? If so, should you make it part of your community growth strategy? Should you create a dedicated platform or environment for this? User-generated content has become a cornerstone of success for many online communities. We recommend trying it out—you never know the impact it might have!

Don’t have the Bundle but you would like to have access to all current and future plugins hassle-free?

Check our offer!

Basic Bundle

$99
One Year License
Choose license option
Buy now

Get instant access to 6 premium PeepSo Core plugins & Gecko Theme


  • 1 year of free updates
  • 30 days of technical support
  • Monday-Friday only
  • Our ❤

Ultimate Bundle

$299
One Year License
Choose license option
Buy now

Our most popular option. All access pass, including future plugins.




  • 1 year of free updates
  • 1 year of technical support
  • 24/7 Technical Support
  • 1 year access to future plugins (if any)
  • Early Access Program
  • Our ❤❤❤

Starter Bundle

$199
One Year License
Choose license option
Buy now

Get instant access to the Core and Extras plugins & Gecko theme.



  • 1 year of free updates
  • 1 year of technical support
  • Monday-Friday only
  • Our ❤❤

Ready for long term commitment?


Brought to you by PeepSo Team Matt Jaworski
I am a professional nerd with **over a decade of experience** in the field of Open Source web development. Before [PeepSo](https://PeepSo.com) I was a contractor and have helped build successful businesses around the world, including USA, UK, Germany, Indonesia and Malaysia. A couple of years leading up to founding PeepSo, I was involved with JomSocial - a social networking extension for Joomla. Stepping up from the role of contractor to business owner, I became [PeepSo](https://PeepSo.com) founder and Chief Technology Officer. I strive to build beautiful, fast and functional software that **empowers the users to build their own digital tribes with full autonomy and freedom** often not available on the mainstream social networking media. As a **location independent** *digital nomad* I travel almost constantly, although over the past five years I have spent most of my time in Indonesia and Malaysia. I speak fluent English and Polish, decent German and Spanish and even some Indonesian.

Reactions & comments

Join Our Community!
Join us to discuss PeepSo's features, connect with the development team and give suggestions.

Comments

@peepso_user_7(Eric Tracz)
Eric Tracz shared a GIF
September 28, 2021 9:15 am

Get 10% off and a free eBook!

Subscribe to our newsletter to get a welcome discount:  10% off your first purchase* and receive a  free eBook:

"The Secrets Of Successful Online Communities"

* Discount codes can only be used once, on a new purchase, not a renewal or upgrade. Does not apply to five year plans.
Promotions can't be combined.