Category: Community Management

It’s not only possible for communities to have a clear vision and purpose which drives them forward—it’s basically essential. Without a clear purpose, your community…

A lot of online communities invest time, money, and resources in reducing the number of “lurkers” in their midst. These parasitic members who consume what…

Getting your online community off the ground and your first members through the door is an enormous milestone. Most communities collapse before this point and,…

When it comes to community management, finding your purpose, or increasing value for your members, we often talk about interviewing members. These interviews are such…

While most brand communities would say they exist “To help our customers”, or potential customers, they probably fall into one of two camps: first resort…

We talked previously about how to onboard and integrate new members into your community. The main focus was on making them comfortable:

Developing your online community takes a lot of hard work. You’ll make mistakes and learn lessons, but hopefully have a blast bringing it all together…

We’ve written before about how to identify and define your community’s purpose—but what if you decide to change course or head in a new direction?