Brand and Logo Guidelines

Please follow these guidelines to deliver on-brand designs and keep the integrity of our brand.

Logo Version 4.0.0

Our mission

It’s rather simple, really: we will always strive to empower people. We wish to provide you with the right tools so you can build and participate in the social networking experience, just the way you always envisioned it.

Download all PeepSo brand assets

When in doubt about your use of any PeepSo brand elements, please contact us at support@PeepSo.com for clarification.

Logos

The full PeepSo logo is our official one and is used in all of our and our partners’ consumer-facing marketing materials. Download links include logos in .PNG, .SVG, and .EPS formats.

Red/logo

For light backgrounds.

White/logo

For dark backgrounds.

Black/logo

For complex backgrounds.

Gray/logo

For complex backgrounds.

‘e’ Logo rotation

The letter ‘e’ rotates 15° CCW.

Logo best practices

The consistent application of the PeepSo logo is essential for building and maintaining brand recognition.

Don’t change the shape or the layout.

Don’t make color modifications.

Don’t distort, skew, or rotate the

logo.

Recreate the brandmark with another typeface.

Don’t use color logo versions with low-contrast backgrounds.

Don’t decrease the legibility of the logo.

Optimal clear space around the logo.

High-contrast background colors.

High-contrast background colors.

Colors

Our primary palette is at the core of our brand identity and should be used for any static or one-off, brand-focused executions (such as business systems, app icons, press materials).

Main PeepSo brand color

C0 M66 Y69 K18

R210 G72 B66

HEX #d24842

You can also use 60% opacity on

Main color instead this swatch.

C0 M37 Y45 K12

R225 G141 B123

HEX #e18d7b

Secondary color for use in specific

graphic elements, shapes, and

decorative elements.

C0 M31 Y100 K0

R255 G175 B0

HEX #ffaf00

Black and White

Typography

Ubuntu Bold

Typography of the logo.

“Your community. Your way.”

Lato Light

Tagline.

PeepSo logo evolution

PeepSo is a super-light, free, social network plugin for WordPress that allows you to quickly and effortlessly add a social network or an online community, similar to Facebook right inside your WordPress site.

01.

First logo

02.

Second logo

03.

Third logo

04.

Current logo