I’m going to keep this simple.
The first job of a community manager is to keep people talking.
Sure, you’ll have to deal with complaints. You’ll have to answer questions. You’ll need to filter out the false profiles and the posts that breach the guidelines.
But that’s not your job.
Your main job is to make sure that your members post content and other members respond to that content.
And if your members aren’t posting content, your second job will be to find new members who will.
That’s all for now! In the next post, I’ll talk about what makes a community thrive.