As your community grows, you’ll still need to roll out the welcome mat for new members. When people join, they should feel at home, familiar and part of the environment.
Read moreCategory: Community Management
Guidelines, advice and shared experience in managing online communities
How to Build Identity to cement your online community
Your members have two hands on your private social network. One hand holds onto the people they know. That’s what keeps people on platforms like Facebook and WhatsApp: they join and stay because their friends have joined and stayed. If their friends were to leave they’d leave too…
Read moreWhy private messages matter on your social network
Private messaging looks like just another feature on a community site that should be packed with useful features. It should also be the least interesting.
But private messaging is still a vital part of the community.
Read moreNewsletter VS a Private Social Network
Services like Mailchimp and Campaign Monitor are making it easier and easier for people to send good looking, fully responsive newsletters out to their client base. They can get great results for businesses wanting to boost sales…but the percentage of people who actually open their newsletters is fairly pathetic.
Read moreHow to Persuade Your Members to Post Content That Counts on Your Private Social Network
Once your private social network is up and running, you should be looking to pull back, focus on marketing and leave much of the community management to the members.
That includes content creation.
Read moreWhy Your Community Isn’t Growing as Quickly as You’d Like
When you launched your community, you would have been super-busy. You would have been corralling your first members, welcoming new members, looking to raise the community’s profile, answering questions and creating content to spark discussions…
Read moreVideo content is vital to the success of your private social network
Read moreIn five years, most of Facebook will be video.
Surveying the members of your private social network
Your stats will tell you a great deal about the health of your private social network but it won’t tell you everything you need to know. Occasionally, you’ll need to dig a little deeper and talk to your members directly.
You need to send them a survey.
Read moreThe difference between Contribution and Commitment in your private social network
A chicken and a pig are walking through a farm together. The chicken turns to the pig and says, “Hey, we should open a restaurant together.”
Read more