Google’s autocomplete tool is a great way to find out what people want to know about certain topics. It completes your words and sentences, based on what it thinks you’re going to type – and it makes these assumptions based on what other people around the world are searching on Google, and how frequently they’re searching for it (note: this works best if you’re logged out of your Google accounts and clear your browser history, as otherwise you’ll get autocomplete results tailored to you – rather than results ranked by worldwide popularity).
Read moreSocial Media by Numbers: What You Need to Know
At a glance, it might look like Facebook is your only option if you want to effectively incorporate social networking into your business’ online marketing strategy; but that’s simply not true. Here’s some facts and figures you should know about social media in 2015, and which might help show you just how relevant and profitable a niche, privately hosted social network could be.
Read moreWhy Design Matters
Good design helps a website stand out; even more importantly, it increases engagement and the amount of time a user will spend on your site. How users feel about your brand, how they engage with it, can be largely dictated by how user-friendly and pleasant to look at your website is.
Read more“Facebook Zero”: The Decline of Organic Reach
You have 8000 followers on Facebook, and need to post an important announcement about your business; maybe your office hours have changed, or you need beta testers for a new version of your product. How many people would you expect that post to reach, without paying for it to be boosted?
Read more“Digital Kidnapping:” The Rise of a Disturbing Trend
Social media roleplays are an online game in the same family as fanfiction and cosplay; users will create settings and characters, create social media accounts for them, and then play out relationships and events as those characters.
Read moreSocial Media Around The World: Why Facebook Isn’t Enough
If you run an international company, it’s worth remembering that Facebook is blocked and/or banned in some of the world’s biggest markets.
Read moreSocial Networking, Privacy and Constructing Identity
Facebook is, for the most part, not a particularly good representation of what people’s lives are really like; their profiles represent how they want to be perceived. A happy marriage, a busy social life, an image constructed through careful filtering of content.
Read moreGuilty By Association: Reddit and Monetizing Hate Speech
A few days ago, Reginald Braithwaite posted an excellent piece titled “So Long, Reddit,” in which he stated that he would no longer contribute to a website that makes money off hate speech.
Read moreYou’ve Got Mail: On Social Media and Channels of Communication
You’ve got mail…and new mentions…and new direct messages…
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